Sales Manager

Legends Powersports is seeking a hands-on Sales Manager to steer the day-to-day operations of its Powersports Sales Department across three Pennsylvania dealerships. This leadership role focuses on guiding, coaching, and developing the sales team to drive profitability across units, accessories, F&I, and service integration while delivering a professional customer experience.

Responsibilities

• Recruit, train, mentor, and motivate the sales staff to meet monthly and annual targets.
• Lead daily sales huddles, conduct weekly performance reviews, and provide ongoing coaching sessions.
• Enforce dealership policies, sales processes, and brand standards.
• Maintain a positive, high-energy culture that promotes accountability and teamwork.
• Manage scheduling, time-off requests, and staffing levels to ensure full coverage.
• Oversee all sales activities, including lead management, quoting, follow-up, and closing.
• Ensure all salespeople follow the 9-Step Sales Process, FORMAT selling, and DX1 procedures.
• Monitor unit inventory, aging, and pricing strategies to maximize turns and profitability.
• Review and approve all deals prior to submission to Finance.
• Ensure accurate and compliant paperwork, including Bill of Sale, 4-Square, and trade documentation.
• Maintain a clean, organized showroom with proper merchandising and unit presentation.
• Ensure every customer receives a professional, friendly, and informative experience.
• Resolve escalated customer concerns quickly and effectively.
• Oversee post-sale follow-up processes to ensure satisfaction and encourage repeat business.
• Promote cross-department introductions (Parts & Service) to strengthen long-term relationships.
• Track daily, weekly, and monthly sales performance metrics.
• Monitor lead response times, follow-up actions, and CRM accuracy.
• Analyze sales trends, inventory needs, and market opportunities.
• Provide regular performance reports to the General Manager.
• Ensure compliance with OEM programs, incentives, and training requirements.
• Collaborate with the Finance Manager to maximize F&I penetration and product sales.
• Ensure proper accessory upselling and installation opportunities on every deal.
• Maintain gross profit standards on units, accessories, and trades.
• Approve discounts, exceptions, and special pricing within dealership guidelines.
• Oversee trade-in evaluations, NPA value checks, and appraisal accuracy.
• Coordinate dealer trades with sister stores and external dealerships.
• Ensure accurate VIN verification, unit readiness, and delivery scheduling.

Requirements

• Minimum 3–5 years of sales management experience, preferably in Powersports, automotive, or similar retail industries.
• Strong leadership, coaching, and communication skills.
• High proficiency with CRM systems (DX1 preferred).
• Strong understanding of unit profitability, financing, and sales metrics.
• Ability to work weekends, evenings, and peak seasonal hours.
• Passion for Powersports and familiarity with major brands (Honda, Polaris, Yamaha, Kawasaki, KTM, etc.).

Technologies

• DX1

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Core Competencies

• Leadership & Accountability
• Customer Service Excellence
• Sales Strategy & Execution
• Problem Solving & Decision Making
• Time Management & Organization
• Professional Communication
• Team Development
• High Integrity & Ethical Standards

Physical Requirements

• Ability to walk the showroom, lot, and service areas regularly.
• Ability to sit or stand for extended periods.
• Ability to move or assist with units when necessary (with proper equipment).

Work Environment

• Fast-paced retail environment with seasonal volume fluctuations.
• Requires weekend and holiday availability during peak season.
• Frequent interaction with customers, vendors, and OEM representatives.

Pay: $75,000.00 - $100,000.00 per year

Location: Seneca, PA (onsite)